The 21st century is a data driven era & running a business means handling vast amounts of data & marketing which leads to crucial man-hours being spent to manage it. Oftentimes, businesses ignore the need for proper data management which leads to their data being haywire. Not only does this affect your data integrity but it also affects your customers and you end up thinking about why your ROI hasn’t increased… Therefore, in 2020, it is a necessity for businesses to invest in gaining more visibility through the use and integration of an Enterprise Resource Planning solution like NetSuite, & a Customer Relationship Management application like Salesforce.
Note: NetSuite ERP has an innate CRM functionality which can track customer data as required. However, NetSuite ERP does allow for integrations with 3rd party CRM softwares like Salesforce for instance.
An ERP software like NetSuite is the key to streamlining your internal process such as but not limited to: Managing inventory, operations, Shipping, CRM and tracking employee productivity among more. With NetSuite ERP your company gets access to valuable insights which were never available before.
In order to acquire & retain customers, brands need to be equipped with insights into crucial data like which products are being sold and the marketing campaigns that are gaining traffic etc. A CRM system will provide the latter information, whereas an ERP system will give information about inventory, purchasing etc. At the very base, an integration between the 2 software’s will provide the Marketers with insights regarding any campaigns that must be stalled or insights into creating new ones according to the demand.
For instance, NetSuite can foresee a surge in traffic & inform you via prompts / warnings about the need for a marketing campaign to support the increase in traffic.
When companies have 2 distinct platforms for handling their ERP and CRM, they often tend to run into issues like data duplication which impacts their data integrity. Unifying data system ensures every change is automatically reflected throughout the organization. When the Sales and the Marketing team has access to this unified data, they can cater their efforts to cases that need utmost attention without affecting any other functions, this is particularly important for businesses that deal with B2B clientele.
NetSuite ERP is capable of unifying your entire business to give you a streamlined business procedure encompassed of CRM & ERP capabilities, all with just NetSuite Cloud ERP.