Microsoft Dynamics 365 Commerce: All Features

Microsoft Dynamics 365 Commerce is a comprehensive end-to-end omnichannel solution that unifies back-office, in-store, callcenter, and digital experiences. It allows businesses to streamline their operations and provides a flexible and intelligent omnichannel experience to customers across all channels.

  • The platform offers built-in web authoring and development tools that enable businesses to create engaging intelligent digital storefronts. It also provides a connected marketing and headless commerce platform that enables seamless management of content, assets, promotions, inventory, and pricing across channels.
  • Dynamics 365 Commerce enables businesses to build customer loyalty by using clienteling tools to gain a comprehensive view of customers and respond to their needs at every level of engagement. The platform empowers employees to foster lasting relationships through AI-driven recommendations, customer insights, and loyalty programs that elevate brand appeal.
  • Businesses can provide a flexible and intelligent omnichannel experience to customers by unifying physical and digital commerce. Customers can purchase products when, how, and where they want, on any device, while providing choice around modern payment methods and product collection or delivery.
  • The platform uses AI in the cloud to drive omnichannel commerce experiences and integrated, optimized back-office operations through ingrained, pervasive, and context-aware cloud intelligence. Advanced merchandising, inventory management, distributed order management, and pricing and promotion help businesses innovate and stay ahead of the competition.
  • Businesses can choose between the Store Commerce app and Store Commerce for web:
    1. The Store Commerce app is a desktop application that is installed and serviced on a device, while Store Commerce for web runs in a browser and accesses the application code from the Commerce Scale Unit.

    2. Store Commerce for Windows supports offline mode, allowing businesses to continue processing sales even if the device is disconnected from the Commerce Scale Unit. It can then be synchronized with the channel database when connectivity is restored.


Dynamics 365 Commerce is licensed per user and provides retailers with a comprehensive solution for managing their operations, connecting employees with data, and offering exceptional shopping experiences. With Dynamics 365 Commerce, retailers can unify the customer shopping experience by bringing in-store, back office, and call center functionality together in one end-to-end platform. E-commerce can also be added as an option. The platform eases integration to emerging channels through an API-driven, headless commerce engine, allowing retailers to adapt quickly to new social media platforms or other emerging channels.

Intelligent forecasting and product recommendations enable retailers to improve in-store and e-commerce profitability, drive intelligent business insights to optimize strategy and cost, and accelerate buying behavior through customer experiences that are unified and consistent across buying channels. When you license Commerce, you automatically become entitled to the Fraud Protection capabilities and transaction capacities. Additionally, you can purchase additional capacity licenses for Fraud Protection. Commerce user roles include Full user licenses for employees at the headquarters and central operations of a retail organization. Employees in retail stores can use either the Operations – Device license or the Operations – Activity license, depending on the scenario and their precise roles or point-of-sale devices.

It is important to review Commerce administer roles and refer to the Product Terms for minimum purchase requirements when selecting user licenses for Dynamics 365 Commerce. Dynamics 365 Commerce offers a flexible licensing structure that allows retailers to tailor their licenses to their specific needs. By using Commerce, retailers can streamline their operations, provide exceptional shopping experiences, and drive intelligent business insights.


Dynamics 365 Commerce is a comprehensive platform that offers a wide range of features and benefits for retailers. One of the key features of Dynamics 365 Commerce is its architecture, which provides a number of benefits:

  1. Omni-enabled headless commerce engine: The Commerce Scale Unit serves as the central integration point for all commerce business logic, allowing retailers to offer a complete omni-channel solution across physical and digital stores.
  2. Interconnected business processes: Dynamics 365 Commerce is built on a platform that is shared among various Dynamics 365 business applications, allowing for seamless flow of business processes across various functions in the organization.
  3. Unified data: Dynamics 365 Commerce provides a unified data solution through out-of-the-box integrations with Microsoft Dataverse and Azure Data Lake Storage.
  4. Powered by AI and analytics: The accessible, persistent, up-to-date, and unified organizational data available in Data Lake Storage enables the application of analytics, AI, and machine learning to derive insights and KPIs for optimizing and automating business processes across all channels.

In addition to its architecture, Dynamics 365 Commerce also offers a number of other features:

  1. Store Commerce app: A cross-platform, multi-form-factor solution for all in-store first-line workers, such as cashiers, sales associates, stock clerks, and store managers.
  2. E-commerce storefront: A customer-facing website rendering system built on the React.js framework that delivers responsive web experiences for one or more online channels.
  3. Site builder: A web-based authoring interface for the content management and storefront website rendering systems.
  4. External services and apps: The headless commerce engine is exposed via the Commerce Scale Unit, allowing partners and customers to take advantage of all the same channel-side capabilities and business logic.
  5. Dynamics 365 Commerce headquarters: The back-office capabilities that enable the configuration of products, employees, business processes, and other functionality required for the business.
  6. E-commerce platform: A fully featured content management system (CMS) integrated directly into the e-commerce platform, providing lifecycle management for marketing materials that supplement the product information managed by the headless commerce engine.
  7. Commerce surround services: Dynamics 365 Fraud Protection, Dynamics 365 Customer Insights, Azure Cognitive Search, product recommendations, and ratings and reviews.

In conclusion, Microsoft Dynamics 365 Commerce provides businesses with a comprehensive omnichannel solution that enables them to streamline their operations, build customer loyalty, and provide a flexible and intelligent omnichannel experience to customers. The platform uses AI in the cloud to drive optimized back-office operations and provides businesses with a choice between the Store Commerce app and Store Commerce for web. With its powerful features and benefits, Dynamics 365 Commerce helps retailers manage their operations, connect employees with data, and offer exceptional shopping experiences.

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