How NetSuite CRM Helps You Supercharge Your Marketing Efforts: A Step-by-Step Guide to Marketing Automation

Accenture, a renowned Ireland-based professional services organization boasting a workforce of over 721,000 employees and annual revenues exceeding $61.59 billion, stands as a prime example of how strategic implementation of NetSuite CRM has revolutionized their operational landscape. The successful integration of NetSuite CRM has brought about seamless synchronization across their systems, marking a pivotal milestone in enhancing efficiency, data accuracy, and customer relationship management within their extensive and dynamic ecosystem. This transformation serves as a testament to the powerful capabilities of NetSuite CRM in empowering organizations of all scales and complexities to thrive in an increasingly competitive business environment.

NetSuite Marketing Automation

NetSuite Marketing Automation streamlines your marketing efforts by automating various aspects of the process. It ensures close coordination between your marketing and sales teams, facilitating the generation of well-qualified leads primed for sales interactions. This system provides:

• a structured approach for planning,
• executing and evaluating marketing campaigns,
• simplifying lead qualification and conversion.

It also allows you to monitor and assess a prospect’s engagement, recognize when a lead reaches specific readiness indicators, and promptly transfer it to the sales team once it meets your predefined standards.

Target Central Marketing Campaigns

Create personalized marketing campaigns by dividing your data into segments, considering factors like demographics, buying behaviours, response history, and support interactions. These segmented campaigns can then be automatically distributed across various customer touchpoints, effectively guiding potential leads along your sales pipeline. The pricing of NetSuite ERP is completely justified by the value this feature brings.

Marketing ROI Optimization

Enhance your marketing ROI by overseeing, monitoring, and analyzing all your marketing initiatives within a unified application. This includes campaigns such as email, direct mail, events, and multi-channel efforts. With real-time performance metrics, you can consistently refine your campaigns to achieve the highest possible ROI.

Features of NetSuite Marketing Automation:

NetSuite Marketing Automation has several robust tools that are intended to help you streamline your marketing operations. It enables you to automate multi-channel marketing campaigns, ensuring that your marketing tactics are tightly linked to your sales goals. You can quickly convert leads into opportunities with this system, giving your sales teams rapid access to comprehensive and up-to-date information. This real-time insight enables your sales staff to interact with prospects more effectively and make data-driven choices, eventually improving your entire sales and marketing synergy.

• Marketing Automation:

NetSuite Marketing Automation provides several solid tools that are intended to help you streamline your marketing operations. It enables you to automate multi-channel marketing campaigns, ensuring that your marketing tactics are tightly tied to your sales goals. You can quickly convert leads into opportunities with this system, giving your sales teams rapid access to comprehensive and up-to-date information. This real-time insight enables your sales staff to interact with leads more effectively and make data-driven choices, eventually improving sales and marketing synergy.

• Campaign Management:

Efficiently manage your marketing campaigns with NetSuite’s comprehensive campaign management capabilities. You can design and monitor highly focused, personalized marketing initiatives by leveraging insights from demographics, purchasing trends, response histories, and support interactions. These campaigns can be seamlessly coordinated across various communication channels, including email, direct mail, and events, ensuring a cohesive and tailored brand experience for your audience. NetSuite also empowers you to oversee end-to-end email marketing campaigns, offering features like database management, segmentation, email personalization, and compliance with SPAM regulations, including auto-unsubscribe capabilities. This integrated approach allows you to optimize your campaign strategies and enhance customer engagement.

• Landing Pages and Forms:

Utilize NetSuite’s Landing Pages and Forms feature to streamline lead capture and distribution. When a prospect fills out a web-to-lead form, their information is instantly integrated into NetSuite CRM, ensuring real-time access for your sales team. This immediate routing of leads to the appropriate salesperson empowers them to respond promptly, which in turn boosts conversion rates. Additionally, this system enhances sales productivity by providing comprehensive insights into interactions, including phone calls, tasks, meetings, and notes. This detailed analysis enables your sales team to understand better and engage with leads, ultimately driving more successful conversions and improving overall efficiency.

• Lead Promoting and Analytics:

Gain comprehensive visibility into the performance of your lead generation and marketing efforts with NetSuite’s Lead Reporting and Analytics. This feature allows you to access real-time insights into various aspects, such as program types, lead sources, and promotional activities. You can accurately measure the return on investment (ROI) of your lead-generation initiatives by tracking lead-to-revenue conversion. Furthermore, it enables in-depth analysis of campaign metrics and ROI, starting from the initiation of a marketing campaign and extending to the final order transaction. You can also categorize and evaluate the number of touchpoints required to guide a lead through your sales pipeline, helping you fine-tune your strategies for optimal results.

Benefits of NetSuite Marketing Automation:

•   Streamlined Campaign Management: Enhance your campaign management by automating the deployment of marketing initiatives across a variety of channels, encompassing your website, email, events, and social media. This automation ensures that your marketing efforts are efficiently executed and coordinated across multiple touchpoints.
•   Enhanced Sales Collaboration: Foster a closer alignment between your marketing and sales teams by swiftly converting leads into customers. This seamless transition enables both teams to work together more effectively, ultimately driving better results and customer conversions.
•   Robust Campaign Performance Analysis: Gain valuable insights into the performance of your campaigns by analyzing key statistics and measuring the ROI. This analysis spans from the inception of a marketing campaign to the final transaction, providing a comprehensive understanding of its effectiveness.
•   Accelerated Sales Cycle: Leverage data segmentation to create personalized campaigns tailored to your products and services. By delivering highly relevant content to prospects at the right moments, you can guide them through the purchasing process more efficiently, shortening the overall sales cycle and increasing conversion rates.

NetSuite Marketing Automation Challenges:

•   Aligning Marketing with Sales: NetSuite enables seamless coordination between marketing campaigns and the sales process. It provides the capability to attribute qualified leads and sales to specific marketing campaigns, optimizing the alignment between marketing and sales efforts within the sales funnel.
•   Engaging with New Leads: With NetSuite, you can efficiently capture leads from your website and automatically input their information into the CRM in real-time. This ensures that leads are promptly routed to the appropriate salesperson, facilitating quick and effective engagement with potential customers.
•   Marketing Campaign Attribution: NetSuite automates critical aspects of sales and partner management, including quota management and the processing of commissions and referral bonuses. Handling these tasks at the end of the month or quarter simplifies the often-complex administrative processes associated with compensation and performance tracking.

When considering NetSuite Marketing Automation, it’s essential to understand the pricing structure. NetSuite offers a flexible pricing model designed to accommodate businesses of all sizes, from start-ups to fast-growing enterprises. NetSuite cost consists of several components, including an annual license fee that encompasses the core platform and optional modules. The number of users accessing the system also factors into the pricing. Additionally, there is a one-time implementation fee for the initial setup. It’s worth noting that NetSuite CRM, which includes marketing automation capabilities, is integrated into the NetSuite platform, and each employee accessing NetSuite CRM requires a user license. To get specific pricing information tailored to your business needs, contact NetSuite directly and discuss your requirements with their sales team.